Swedish town gives away free bikes to discourage car usage

bikeSweden is already famous for being bike friendly, but a town in Sweden has decided to take a step further. The town of Gothenburgh has adopted a special bicycle programme called Testcyklisterna through which they offer the residents free bikes for six months with the purpose of reducing car usage.

The cyclists that agree to use them for this test are suppose to not drive their cars for about 3 days a week. According to Fascoexist.com, the project manager of this test, Rickar Waern said “Showing good examples is a powerful way to reach out. Through the project, we’re trying to create those good examples–people from many different groups in the population, with a large variety of transportation needs, who all can solve their daily transports with bikes.”


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