Pet store comes with an ingenious idea to encourage people to adopt dogs

A pet store chain in Mexico has come up with a great idea to encourage people to adopt dogs. Because of a small budget, they had to think of a cheap but effective idea to bring attention to their adoption- rescue programme. So, what they did is promote the idea of the ” ownerless dogs, the dog without an owner. So, they put some special leads on the dogs’ collars so they look like an invisible pet owner walks his dog and they put a message that says ” adopt me” on their collar and they let the dogs walk around the park. The idea is pretty funny but also proved effective, as 221 dogs found an owner in two months.

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